CFOs are becoming more proactive about helping organizations see what the future holds.
Clark Patterson Lee sounds like it’s in good hands with Jen Rees.
The architectural and design firm’s CFO was among the financial leaders recently profiled in the Rochester Business Journal, where she discussed how she used scenario planning to figure out what acquisitions or divesting of certain business lines would mean for the company. The same article also quoted an expert from Deloitte who suggested this future-looking focus is where modern finance needs to be. Continue reading Why the Evolution of Financial Forecasting is Picking Up Speed