CEO

This article first appeared in Business Review Canada.

Back in high school, one of my first summer jobs was selling insurance to fishermen in Nova Scotia. I would literally have to walk down to a fisherman’s dock and try to sell a policy for cash. It wasn’t an easy sell.

One thing that always stuck with me was the training program, where the big theme was PMA: positive mental attitude. They had PMA in big letters on a board. That job was a great introduction to sales and running a business because you always face a lot of rejection along the way. Through any adversity, you have to stay positive. Continue reading From Fishermen’s Insurance to Finance CEO: Lessons from a Serial Software Salesman

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